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Mobile Commerce (M-Commerce) is #1 in Commerce Growth

Both the US Department of Commerce and Forrester(TM) confirmed, mobile shopping revenues were $396 Million in 2008, $1.2 Billion in 2009 and and estimated $119 Billion by 2015. So what does that actually mean to your organization? It means that a mobile strategy is a must, and it better be seamlessly integrated into your existing commerce platform and strategy. You need -

• A commerce platform that can adapt and support your mobile strategy
• A commerce platform the can help shape your mobile strategy, should you need assistance
• A commerce platform that drive business through any and all channels (mobile being one), efficiently, effectively and should you choose, uniformly.

You need the ECF which enables all of this and so much more.

Enable Choice in Your Mobile Commerce Solution

With Mediachase's ECF, no longer will organizations be pigeonholed holed into whatever their shopping cart of commerce platform provider deems as "mobile-ready". In the Mediachase's mission of enabling choice, the ECF holds true to its principles in enabling choice in your mobile commerce strategy. Truth is, mobile commerce means different things to different organizations - whatever your mobile commerce strategy is, ECF will support it. Here are some best practices.

Common Mobile Commerce Strategy

90% of content browsing done on a mobile device (phone, smartphone, tablet, etc.) is still done with the device's web-browser. Because of how the flexible ECF's content management sub-system is architected with the rest of ECF"s sub-systems, the most common mobile commerce strategy is completely supported, and almost instantly enabled in a well-developed ECF solution. Simply by using a responsive design paradigm for your ECF sites and pages created within the ECF CMS, using templates, master pages, etc., which support mobile browsers, your customers and clients will have instant access to all of the same capabilities that they had through your ECF-enabled eCommerce site. Mediachase offers a culmination of guidance, documentation, examples and partner network which can show quickly what little work and resources are needed to enable the Common Mobile Commerce solution with ECF.

Benefits

• Effectively 100% of all mobile users, regardless of platform (iOS, Android, Blackberry, Windows Phone 7, iPad, Droid Tablet, etc.) has instant mobile access to your commerce site.
• If designed and done correctly, low effort implementation with access to all and/or any user capabilities they had through your traditional eCommerce site.

Alternative / Niche Commerce Strategy

Organzations and Enterprises which are looking toward advance mobile technologies and advance customer attraction/retention techniques may opt for a specific app on a specific device (an app for the iPhone, Android, Windows Phone, QNX, etc.). ECF supports this model as well, through its robust APIs and web services available.

Benefits

• Gives some additional capabilities from the mobile devices (e.g. NFC payments, advance GPS data capabilities, etc.)
• Gives enterprises a niche approach to its mobile entry, and further focuses customers on using the enterprise's specific services