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ECF - Technical Architecture

Create Results Fast. Integrate. Scale. Adapt.

The Mediachase .NET eCommerce Framework is 100% architected and designed to allow you to take full advantage of the .NET framework and offers a complete combination of user experience, back-end administration tools, comprehensive catalog/content management, and a full-featured .NET developer framework (API) that can be extended and modified to meet your technology infrastructure or business needs right out of the box.

Key Focus Areas




The ECF is a powerful .NET Developer framework built using C#. The ECF is comprised of several hundred thousand lines of code.

  • User Experience
  • Performance
  • Extensibility
  • Object Model
  • Services (SOA)
  • Best Practices
  • Integration

What do I need to install and run the ECF 4.1?

  • Windows XP SP2, Windows 200 SP4, or Windows 2003 SP1
  • Microsoft .NET 2.0 Framework
  • SQL Server 2000 or SQL 2005
  • Visual Studio .NET 2005
  • Any technology that consumes Web Services for public store implementations (Macromedia Flash/Flex, Java, ASP, PHP, CFM, etc.)
State-of-the-Art Technology. Unified Architecture. Easily Modified.


Proven, Optimized and Quality C# Code Ready for Re-Use

The ECF contains a wide range of developer and technical components that provide you with a solid base to build upon. From this great starting point, the capabilities, opportunities, and types of solutions are unlimited.

Master Pages Architecture Gives You an Edge

The ECF uses the Microsoft .NET master pages architecture as a base for implementing virtually any type of design approach into your front end. Leverage our powerful new master pages template structure to apply your own styles, attributes, display templates and master pages into a single global package. Forget about "skins" and other vendor specific approaches and put yourself in control.

Visit Microsoft.com for More Info

Advanced Meta Data Plus (MDP) Engine

Meta Data Plus (MDP) allows extending any object in the system with a series of meta fields. It is very similar to the way object oriented programming works where you can create a base class “Product” and then create a class called “ElectronicProduct” which will be based on Product class and inherit all it’s properties as well as add some specific fields.

MDP supports a number of common Database type attributes as well as some custom structures and any object in the eCommerce Framework can be extended using MDP thus offering an extremely powerful and flexible sub-framework.

Extensible Service and Plug-In Architectures

Our architecture enables easy extension to our framework and service API's. Every aspect of the ECF is designed around a completely modular architecture and they are all designed to be extended and adapted as your needs change and grow.

  • Enterprise Architecture
  • 100% Managed Code in C#
  • Master Pages and Templates
  • Advanced Meta Data Attributes
  • Define Your Own ECF Services
  • Automated Service Recognition
  • Flexible Template Architecture
  • Caching, Performance, Scalability
  • Transactional Logging
  • Customer Roles and Filtering
  • Catalog Security
  • Advanced Searching/Indexing
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